content Analysis


This brochure is similar to the one that I am creating as they both focus in on the construction industry. however, Whereas my construction poster and brochure will focus in on the roofing side of the industry this one does all of the construction.Both the brochure and the poster will have the phone number and email of my client so that people can easily get in contact with them whenever they need to. One difference however is that this house style has the main colours of navy and yellow, whereas my poster will have the colours of red and grey to fit in with the previous poster of the company which will instill a sense of trust in long time customers as they will instantly recognize the poster when they see it.  Another difference between this poster and my own is that this one has two images of people working side by side whereas my poster will have images of the roof once it has either been built or repaired by the company

Both posters have a qr code which on my poster will take the reader to the Facebook page where my client posts all images of the roofs he has just completed as well as a before and after photo so that even people who do not know that much about construction  will still be able to clearly see what has changed to the roof. Another similarity is that both poster have text and my poster will have what the companies values are as well as what the company does as well as some big name clients to show the reader that large companies trust them.

It will also have a small portion of the person that is in charge of it as well as a small paragraph of the experience he has working on roofs and how long he has been doing it for. Where this poster is very blocky and square, my poster will have different shapes to make it appealing to the eye. This will hopefully make the reader pick either the brochure or the poster up and read it. At the very top of this poster it has the slogan of the company whereas my psoter will have the logo which will be the new redesign of it to bring the company into modern times.

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